Eran Eyal speaks in more than 140 characters!
Posted on: 11 February 2009 at 1155 - Comment
Katharina Scholtz associated with Quirk e-Marketing interviewed Eran Eyal, co-founder of springleap.com here, and he mentioned how their company is “trying to get away from a situation where you don’t really know the designer of the t-shirt you’re wearing, like with a Levi’s or Guess shirt. When you choose what you wear and what the design is, we’re trying to personalise the process…” Well, we have the priviledge to get to know one of the people behind the vision of this growing company when he is the main short-talk speaker at our Twestival.
In Eran’s own words if you cannot be there: “I am going to be talking about my experience…how we have seen tangible results at Springleap when using Twitter campaigns”.
More about this fascinating company - combining fashion, social media and exposure to artists in one of the most innovative ways you will ever see, in our opinion:
Springleap.com is a crowdsourcing website of thousands of artists and design enthusiasts. Every two weeks Springleap.com hosts a t-shirt design competition where the public gets to vote to choose the winner and comment and discuss the submissions. At the end of every two weeks the winner with the highest public voting score wins R7482.18 in cash and t-shirts, about R50 000 of marketing and exposure online and offline, as well as recurring revenue on the sales of their design – no matter what we print it on – for the rest of their lives. This will soon branch out to new products currently under development ranging from hoodies, laptop covers, bags, posters and more.
Every product also bears the name of the artist as well as that of the design – it’s like a gallery without walls, making art affordable and accessible to the common man.
Springleap.com has also hosted themed competitions for such powerhouses as Markham, AMD (overseas), Louise Carver and more. No matter what type of design a client seeks, Springleap.com can bring the creative power of thousands of artists to bear simultaneously while exposing the target market to the brand and really allowing them to get involved.
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